Canetinhas com 12 tons de pele garantem representatividade
Muito se tem discutido sobre representatividade atualmente. E é uma coisa positiva, pois finalmente começa a nascer uma consciência de que todos devem se sentir fazendo parte, tendo seu espaço de lugar e fala. O mercado também está atento a isso e aos poucos, em pequenas propostas trazem ações que fazem a diferença.
Na infância todo mundo, ou quase todo mundo, teve uma caixa de hidrocor ou lápis de cor e entre as opções de cores existe a “cor de pele”. E a cor era semelhante ao tom de pele clara. Pode parecer algo sem importância para alguns, mas isso é um exemplo de falta de representatividade.
E hoje em dia se faz necessário preservar essa ideia. Algumas marcas já tentam mudar essas visões ultrapassadas e já trabalham com cores variadas de tom de pele em lápis de cor e até caneta. Nada mais bacana que ver toda criança podemos se reconhecer nem que seja através de um material escolar.
Um exemplo disso é a marca TRIS, que distribuir em larga escala caixa de lápis de cor com 12 tons de pele, agora traz um conjunto de canetinhas com o mesmo propósito. A TRIS Mega Hidro Color Tons de Pele.
“Entendemos que o sucesso dos lápis tons de pele se deve ao fato de muitas crianças brasileiras passarem a se sentir representadas. Por isso, surgiu a ideia de fazer também as hidrocores, que são muito utilizadas para contornos em desenhos”, explica Vanessa Moreno, especialista em Marketing da TRIS.
Desenvolvida para empoderar as crianças, porque quanto mais possibilidades o material oferece, maior a vontade de criar, a linha Mega da TRIS também traz lápis de cor nas versões neon e metálico como novidades.
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