Pesquisa online antes de comprar em lojas físicas funciona?

Antes de comprar alguma coisa naturalmente fazemos uma pesquisa. Seja de loja em loja até achar um preço acessível aos nossos bolsos ou então passar algumas horas minutos na internet até encontrar aquela oferta tentadora. No entanto, tem muita gente fazendo os dois caminhos para fazer o melhor negócio.

A grande maioria dos brasileiros, mas precisamente 97% buscam informações na internet antes de comprar em lojas físicas, principalmente quando se trata de eletrodomésticos (59%), celulares e smartphones (57%) e eletrônicos (50%). Os dados são da Pesquisa realizada pela Confederação Nacional de Dirigentes Lojistas (CNDL) e pelo Serviço de Proteção ao Crédito (SPC Brasil).

Veja também: Descubra qual geração domina nas compras online

Mas existe também o outro lado da história. 84% das pessoas preferem ir primeiros às lojas, pesquisando primeiro em lojas físicas antes de finalizar as compras on-line. Os eletrodomésticos também ocuparam o topo do ranking nessa categoria (43%), seguidos por celulares e smartphones (41%), vestuário (34%) e eletrônicos (34%).

A liderança pode ser explicada pela opinião dos consumidores quanto à experiência de compra: metade deles (51%) acredita que as lojas físicas oferecem melhor demonstração do produto. Outras categorias em que as lojas físicas levaram a melhor foram a facilidade para negociação de preços (56%) e para trocas (62%).

Por outro lado, levando em consideração que estamos na era digital, os sites e aplicativos de lojas conquistaram o coração dos compradores em 13 das 15 categorias apresentadas, sobretudo por oferecer melhores preços (74%), maior flexibilidade nos horários de compra (72%) e maior comodidade (69%).

Independente da escolha para finalizar a sua compra, lembre-se que o importante é pesquisar. As variadas opções de lojas física e online estão aí e devem ser usadas a nosso favor.

73 comentários em “Pesquisa online antes de comprar em lojas físicas funciona?

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