Franquias de alimentação saudável valem a pena?
Tá todo mundo querendo ser fit, do cliente ao empresário, estão todos de olho nesse mercado e só podemos comemorar, ambos os lados. Afinal, a ECD Food Service em parceria com a Associação Brasileira de Franchising divulgou sua 13ª Pesquisa Setorial ABF Food Service mostrando que houve crescimento de 25,92% na receita das redes de alimentação saudável em relação a 2018.
Olhe, me lembro quando ia, pós balada, comer qualquer coisa nas esquinas de Salvador: na Kombi, hot dog da Vila Laura, na padaria do IAPI. Mas hoje em dia, não só as pessoas estão mais preocupadas com a saúde como também encontram mais opções pela cidade. O estudo mostrou “grau de maturidade”, ou seja, estabilidade de franquias do ramo com aumento de 27,2%.
“Há uma preocupação com a redução de custos de forma equilibrada, foco na continuidade dos investimentos em tecnologia e inovação, na experiência do consumidor, na composição de um mix de produtos atraente, a custos competitivos, valorizando a alimentação saudável, e que resultem em operações mais rentáveis”, nos conta Enzo Donna, CEO da ECD Food Service.
Muitos empresários e novos empreendedores tem descoberto neste setor uma verdadeira fonte de lucro e estabilidade comercial. O que formou-se foi um cenário novo onde o consumidor brasileiro está cada vez mais antenado com assuntos relacionados a alimentação saudável e novas tecnologias.
A tendência para os próximos anos neste mercado é que as franquias em alimentação saudável invistam na experiência do cliente, oferecendo um mix variado de opções, refeições balanceadas com produtos frescos, orgânicos e nutritivos.
Algumas coisas nisso tudo, pessoalmente, me incomodam um pouco. A americanização de tudo é uma delas. Especialmente porque muitas das vezes essas “adaptações” que elevam o preço de pedidos simples, seja em loja física ou delivery – diferencial este que conta muito.
Será que em casa conseguimos fazer algo que nos atenda, mesmo que só naqueles dias de economia do final de mês? Tem umas dicas que eu adoro e podem inclusive facilitar a produção de quem leva marmita para o trabalho, por exemplo.
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